it can be hard to distinguish yourself as a brand when there are so many options available these days, and so many new ways to market products. i think these advertising agencies caught on and they knew they had to find new & creative ways to make their ads stand out - so neat:
Folgers Coffee, New York
"Smart but powerful"
Big Pilot's Watches - you get to try them on before you buy them! ;)
Mini Cooper - the box stacked in garbage piles explains how small & practical the car actually is!